When the storm hits, every roofer gets 200 calls. Answer all of yours.
Storm days create more leads than any office can return. The AI Front Desk texts every missed caller back, asks the three questions that separate an insurance claim from a $400 repair, and books the inspection.
Where roofing contractors lose revenue
- Storm surges overwhelm the office for a week and leads go cold in 24 hours.
- Insurance jobs need a different intake than retail repairs.
- Free-estimate no-shows waste half a day of a salesperson's time.
Typical missed call
Active leak into the bedroom after a nor'easter, Sunday 7 AM
Average ticket: $350 to $25,000
Watch it handle a real roofing conversation
Replay a scenario or switch to live mode and text it yourself. The roofing playbook sets the emergency rules, price language and intake questions.
Sunday 7:05 AM, day after a nor'easter. 40 missed calls overnight.
Pinelands Roofing
Text message
Scripted replay of a real workflow. Names and numbers are fictional.
Capture and qualify
Answers in under 60 seconds, runs the roofing intake, declines out-of-area and unqualified callers politely.
Book and confirm
Two real windows from your schedule, confirmation text, deposit link when the rules apply, owner alert on urgent jobs.
Chase and collect
Follow-ups on no-shows, ghosted quotes and abandoned leads every 4 hours; review requests and invoice nudges after the job.
Pricing for roofing contractors
One $800 no-heat call booked at 9 PM covers the Core plan for two weeks. Setup covers the build; the monthly covers hosting, monitoring and tuning.
The 7-Day Pilot
Plug into missed calls only. See real bookings before you commit.
- Your missed and after-hours calls get a text back in under 60 seconds
- Qualifies, books against your hours, collects a deposit when it should
- Owner text on every booking and every emergency
- Live dashboard: leads, booked, recovered revenue
- Day-7 numbers in writing
Core
One location, unlimited leads, wired into your CRM.
+ $1,200 setup
- Everything in the pilot, running 24/7
- Housecall Pro or Jobber: real availability, jobs created with your tags
- Google Calendar holds for each tech
- Stripe deposits applied to the job
- Follow-up agent: no-shows, ghosted estimates, abandoned leads
- Weekly ROI email every Friday
Pro
Two locations, review automation, invoice chase, custom skills.
+ $2,500 setup
- Everything in Core for up to 2 locations and 3+ techs dispatch
- Review requests after every paid job
- Unpaid invoice nudges with payment links
- One custom skill (warranty checker, membership upsell, financing pre-qual)
- Priority support and monthly tuning call
Performance add-on: $75 per after-hours booked job, capped at $750/month. Only charged when the agent books work you would have missed.
Roofing questions
Yes. It asks whether a claim is filed or planned, captures the carrier, and tags the lead so your estimator knows before the visit.
Yes. Active leaks and tree damage get the emergency window and an owner alert.
Under 60 seconds from the missed call or inbound text, 24 hours a day. Most replies land in 10 to 20 seconds.
No. It catches what they cannot: nights, weekends, and the 3 PM rush. Your team sees every conversation and can take over any time by texting "I got this".
Gas smell or CO alarm gets safety instructions first (leave the house, call the utility or 911). Then the agent offers the emergency window and texts the owner immediately.
It texts like a dispatcher. If someone asks directly, it answers honestly in one line and keeps helping. Owners report customers care about the appointment, not the typist.
Seven days on your missed calls.
Nothing about how your office works changes. You get a text for every booking, a dashboard, and the numbers on day 7. The $500 is credited to setup if you continue.
- Your number stays the same
- Owner text on every booking
- Written results, no pitch
Other playbooks: